Close up Camera shots are used throughout the
music video to show the intentional sexual emotion in her facial expression,
they make her seem more connected with the audience as we are allowed to see
her reactions and emotions a lot more clearly and she is also making constant
eye contact with the camera. These expressions include the ‘chocolate box’
expression- half smile where her lips are slightly parted with her teeth barely
visible, this creates a seductive mood as she gives off a relaxed vibe to the watching
audience. There are often close up shots of BeyoncĂ©’s lips which emphasises the
sexual intent of the music video also as the lips are often seen as a highly
sexualised part of the body. Camera shots such as the mid shot is also used in
the music video to emphasis her slow and sensual body movement which also shows
sexual intent as it puts the focus on her body, which suggests she is
objectifying to the male gaze as she is allowing her body to be viewed by men
in a sexualised way through her movements and body language.
Editing has been used to slow down many of the
scenes and shots that make up the music video; this is used because it enhances
provocative and sexy movements which are appealing to male audiences. The slow
fading between shots make the audience feel as if they are watching her In
person at it acts as the opening and closing of a blink, the idea that the
audience are mesmerised by her beauty and sexuality. She is constantly the
focal point of every shot as her movements and expressions stand out to the
audience showing with her confidence that she is knowingly being objectified by
the male gaze. Also the fact in the close
up shot the only body parts that can be seen are lips eyes and hands emphasis
the element of sex as they are significant sexual body parts as the connect
partners intimately. The hand being spread out and flat against some sort of
surface indicates there is pressure reinforcing the idea of sex and the point
of the song.
The songs itself is
very promiscuous and sexual, through the use of the phrases like ‘make love to
me’ although being overly sexual it still holds on to the emotional sentimental
feel through the use of slow and sensual singing and instrumental in the
background of the song. Beyonce sings the song using a range of different tones
in her voice which add to the idea of sex as it shows pleasure and sensuality.
There is many
different additions to the idea of how mise-en-scene adds to the overall
atmosphere of the music video. First of all is the appearance of Beyonce, her
makeup includes a lot of glitter which makes her look luxurious or expensive-
giving the idea to the audience that she is desirable and special. Her hair is
thick and full of volume; although it looks fairly messy giving the idea of
typical ‘sex hair’ she looks careless and effortlessly beautiful. Her lips and
eyes are highly made up with makeup as these a features that are made to look
highly sexual by the music videos shots- especially her lips which are
constantly made a focal point by the camera. Her outfit is minimal, but changes
throughout the different shots. Firstly she is seen just above the shoulders
but through this shot it makes the audience question whether she is not wearing
any clothing at all which objectifies her to the male gaze. She is then shown
to be wearing a corset style bra top, it looks to be sheer although her hair is
covering her body- this makes the audience curious as her sexualised outfit is
hidden through her long hair- thus adding to the sexual idea. Her final outfit
is again a sheer top which is covered in diamonds and glitter which again add
to the idea that she is desirable and sensual, the sheer style of the top adds
to the idea of the male gaze as it adds a lot to the imagination and is
appealing to men. the music video is the way when dancing slow
and seductively with a male he is seen to be supporting her wrapping his hands
round her, like he is in control and she is just a sexual object- suggested by
the lyrics and presents of the song. She is seen in an underwear set at some
points in the video which again suggests sexual nature and adds to the sexual
intent of the song, also pulling in further audiences to watch as the are
seduced by it. The element
of water is used throughout the music video as it can be seen in a sexual way.
She is seen with water dropping over her in a close up shot, the water suggest
some sort of fluid suggesting sex. Throughout
the music video the background is plain black, this draws our full attention on
Beyonce, allowing us to absorb everything she does in a fuller extent. It also
gives the impression she is sexually mesmerising as because there is no
distractions she has our full attention and we cant look away, emphasising the
sexual intent of the way she moves, looks and the lyrics she sings. However at
some points there is shots with her in focus with a red lit background which
indicates a sexual nature; as red can be seen as dangerous but seductive.